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The A&E channel has revealed a new look and a brand campaign that highlights Brave Storytellers, a new series on the network.
A&E said that the campaign is aimed at targeting and retaining the millennial or real viewer through “fearless and factual” storytelling.

The promo spot features the stars of the series, which tells tough, real stories. It was directed by Amanda Demme and includes Steven Clark of Born This Way; Leah Remini of Scientology and the Aftermath; Donnie Wahlberg of Wahlburgers; Kevin Lawrence of Live PD; and Elizabeth Smart of Elizabeth Smart: Autobiography. It encapsulates the feeling that the viewers of all these shows will be feeling something real, visceral, sometimes tough, but always entertaining.

The Brave Storytellers campaign also features the film ‘Look Closer’ which was creative directed by agency Sunshine and co-produced by Samsung and A&E.