From Marky Mark and the Funky Bunch to Donnie’s boy band days that had girls drooling over the hunky New Kids On The Block singer, the Wahlbergs are redefining their name.
Bad Boy images are a thing of the past for the famous family; family is the name of the game for the Wahlbergs. A&E’s hit show Wahlburgers showcases the contagiously funny, heartwarming, Wahlberg family and their venture to bring family values to the forefront through their national franchise:Wahlburgers.
As many viewers and would assume the Wahlbergs 13 locations are in the cities you would expect a celebrity owned chain of restaurants would be: Boston, New York, Orlando, Toronto, Detroit, Philadelphia, Myrtle Beach as well as the obvious original Hingham, Massachusetts location, the hometown of the Wahlbergs.
And on January 10, 2017 the restaurant announced its location in Huntsville, Alabama at CityCentre.
As a Huntsvillian myself, I was pleasantly surprised when I heard the news of such of Big Name chain opening at CityCentre. But the question lingered, “Why Huntsville?”
Most entrepreneurs would assume the first Southeast location for a big name chain of restaurants would be Atlanta, Nashville, or even Birmingham.
And if their desire was specifically to be in Alabama, wouldn’t Birmingham be the logical choice? It’s the largest city in the state.
So why Huntsville?
Just take a look at the numbers. Huntsville has a higher incomer per capita than any of theses cities, sustaining the $13-$14 price tag on a Wahlburger’s meal that includes a burger, soda, fries. And while it may seem appealing for a business to enter one of the fastest growing economies such as Nashville or Atlanta, it is important to enter a market that has controllable and sustainable growth, which Huntsville provides.
With operating expenses that are a staggering 32 percent less than the national average and rents that are 25 percent less per square-foot than the national average, the barrier to enter is significantly less than other Southeast metropolitan arenas.
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